Bridging Language Gapsfor B2B Growth.
vvis.studio | Website Operations & Product Strategy Lead
My role
As Website Operations & Product Strategy Lead at vvis.studio, I was accountable for building and optimizing the complete digital presence for a B2B translation services company. I connected technical translation expertise with client needs, ensuring complex service offerings translated into clear, trustworthy, and compelling online experiences that drive business growth.
I drove the development of industry-specific content architecture across six verticals (Energy, Semiconductor, IT, Gaming, Medical, ESG), implemented SEO strategies for niche technical keywords, and designed bilingual user experiences that demonstrate translation quality while generating qualified B2B leads.
Opportunities
Credibility
How might we establish trust in a competitive translation market by showcasing deep industry expertise across multiple technical sectors?
Discoverability
How might we improve organic search visibility for highly specific technical translation services and capture valuable inbound leads?
Lead Generation
How might we streamline the client acquisition journey from first visit to inquiry submission with minimal friction?
Multilingual Excellence
How might we maintain a bilingual website that exemplifies translation quality and reinforces our core value proposition?
Content Freshness
How might we keep content relevant across diverse industries with sustainable update strategies that maintain SEO rankings?
Team Building
How might we build and lead a team capable of executing across design, branding, operations, and retail?
Approach
Industry-Specific Content Architecture
Built dedicated landing pages for each vertical with tailored messaging, terminology, and case studies. Implemented clear navigation hierarchy to help visitors quickly find relevant expertise. Created consistent design language while allowing flexibility for industry-specific visual storytelling and technical depth.
Translation Quality Showcase
Developed comparison pages showing before/after translation examples with detailed explanations of terminology accuracy and cultural adaptation. Created case study sections with real project examples while maintaining client confidentiality. Built trust through transparent demonstration of translation methodology and quality standards.
Shopify Development & Optimization
Custom-coded Shopify Liquid sections for flexible content management without developer dependency. Designed responsive layouts with clear CTAs and optimized form flows. Implemented bilingual functionality ensuring seamless language switching and maintaining SEO value for both Chinese and English content.
SEO-Driven Content Strategy
Researched industry-specific long-tail keywords using Semrush to identify high-intent search opportunities. Created targeted content pages for technical translation services, optimized meta descriptions and structured data. Implemented internal linking strategy to boost domain authority and improve overall search visibility.
What does expertise look like, before the first call?
Credibility, before the conversation starts.
View Case
Data & Growth
vvis.studio website performance — organic search & engagement metrics.
Monthly Active Users
Before & after content + SEO strategy launch · Source: GA4
Traffic Source Mix
Google Search Console · 3rd Party Validation
