I work across industries at the intersection of product, design, and marketing. My focus is on understanding constraints, aligning teams, and turning complexity into clear, executable solutions.

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I've worked hands-on across product, design, and marketing teams at

Independent Projects

Brand Strategy & Campaign Planning

2018 – Present

BLANK SPACE

Co-Founder & Marketing Lead

2020-2024

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SecuX

Marketing Manager (Contract)

2025

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vvis.studio

Product & Growth Lead (Freelance)

2025 – Present

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Tellus Materials

Product Marketing & Digital Lead (Contract)

2025 – Present

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Skills & Expertise

I bring together strategic thinking, technical execution, and cross-functional collaboration.

Core Strengths

Go-to-Market Strategy Product Positioning Customer Research Data-Driven Growth Cross-functional Leadership Stakeholder Alignment Facebook Ads X ads

Analytics & Growth

Google Analytics 4 Google Tag Manager Hotjar Semrush Search Console A/B Testing Conversion Optimization SEO Strategy

Development & Technical

Shopify Development HTML/CSS/JavaScript Responsive Design API Integration Git Version Control

Marketing & Campaigns

Email Marketing Meta Ads Manager Google Ads Campaign Planning Content Strategy

Design & Prototyping

Figma Adobe Creative Suite Adobe Illustrator UI/UX Design Visual Design Prototyping

Collaboration & Project Management

Slack Cross-functional Workshops Team Leadership

Languages

Mandarin (Native) English (Professional)